Lawyer SEO, AEO, GEO and LLMO
Lawyer SEO that brings in the cases your firm wants to take
We help law firms and solo attorneys show up when people search for legal help on Google, Google Maps and AI assistants like ChatGPT. Plans start at $799 per month with no setup fee and a written scope.
1000s
of keywords on page one
Since 2012
In business
3:1
Average ROI
Free · No obligation
Get a free law firm SEO quote
Tell us about your website and goals. We reply within 24 to 48 hours.
Lawyer SEO is the work of getting a law firm found by people who need legal help in the practice areas and locations the firm serves. It covers a page for each practice area and case type, attorney bios that show real experience, a strong Google Business Profile for each office, content written with attorney advertising rules in mind, and clear answers that AI tools like ChatGPT and Google AI Overviews can cite. That AI side is often called AI SEO, and it includes AEO, GEO and LLMO.
Why it matters
People search for their legal problem before they search for a lawyer
Most people do not know which kind of lawyer they need. They search for their situation first, like "fired after reporting harassment" or "what happens after a DUI arrest". Firms that answer those questions clearly are the ones people call.
Legal searches are competitive, and the stakes are high for clients. Google treats legal content as information that affects people's lives, so it rewards pages that are accurate, specific and backed by real attorney experience.
Once someone is ready to hire, the search turns local. The map results, reviews and attorney bios decide which firm gets the consultation request.
Our view: we give each case type its own page. Specific, accurate pages written with attorney input attract better cases and keep you within bar advertising rules.
What is included
Law firm SEO built around practice areas and case value
We start with the cases your firm wants more of, whether that is a single practice area or a full-service firm with several offices. It works best alongside local SEO and AI search optimization.
Practice area and case type pages
Each practice area, and the most important case types within it, gets a page that explains the law, the process and how your firm helps.
Attorney bios and experience
Detailed bios with education, bar admissions, experience and notable work help clients and search engines trust your team.
Google Business Profile for each office
We tune categories, hours and photos for every office and help you build a compliant routine for earning client reviews.
Bar rules and disclaimers
Content avoids guarantees and misleading claims, includes disclaimers where your state requires them and is reviewed by an attorney before it goes live.
AI SEO for ChatGPT and AI Overviews
Our AI SEO work covers AEO, GEO and LLMO. Your main pages open with direct, accurate answers to common legal questions, so ChatGPT, Google AI Overviews and Perplexity can cite your firm.
Lead and revenue measurement
You get access to our custom reporting tool to monitor keyword rankings and campaign performance daily, plus tracking for calls and consultation requests.
Our approach
A process built for law firms
First
Map practice areas and case value
We look at which cases bring in the most value and match them to real search demand in your markets.
Next
Fix the foundation
We fix technical issues, thin practice pages and profile gaps that keep you out of local results.
Then
Build case-type depth
We write practice and case pages that your attorneys review for accuracy and compliance before they publish.
Ongoing
Measure and adjust
We track rankings, calls and consultations, then focus on the case types that bring in the right clients.
Case studies
SEO case studies: results from real client campaigns
See how our local and national SEO campaigns grew leads, keyword rankings and listings for a pressure washing company, a used car marketplace and a plumbing directory.
Local SEO
Pressure washing company: 3.3x more leads from local SEO
pressurewashingmedford.com
Our local SEO campaign took monthly leads from 8 to 26 and earned top 10 Google rankings for high-competition keywords like “pressure washing medford”.
Leads per month
8
→
26
3.3x
Google rankings
Top 10 for high-competition keywords like “pressure washing medford”
National SEO · SaaS
Used car marketplace: 13.8x more ranking keywords
shopusedcarsbyowner.com
A national SEO campaign for this SaaS marketplace grew organic keyword rankings from 260 to over 3,600 and total car listings from 2,300 to over 7,000.
Organic keyword rankings
260
→
3,600+
13.8x
Car listings
2,300
→
7,000+
3x
National SEO · Directory
Plumbing directory: 58x more ranking keywords
hireplumbersnearme.com
A national SEO campaign for this plumbing directory grew organic keyword rankings from 134 to over 7,800 and directory listings from 1,200 to over 18,800.
Organic keyword rankings
134
→
7,800+
58x
Directory listings
1,200
→
18,800+
15.7x
A practical perspective
What usually holds law firm websites back
We see the same preventable problems again and again:
- Practice areas listed on one page with a short paragraph each.
- Attorney bios that read like a resume with no detail.
- Claims or testimonials that may conflict with bar rules.
- Blog posts about general legal news instead of client questions.
- No separate Google Business Profile for each office.
Most firms have the expertise already. Putting it into clear, specific pages is usually what moves the needle.
Lawyer SEO FAQ
Questions lawyers ask before hiring us
Straight answers for law firms and solo attorneys. Have a question that is not here? Send us your website and we will answer it directly.
How much does SEO cost for a law firm?
Our plans start at $799 per month. The scope depends on your practice areas, number of offices and how competitive your market is. You see the plan and deliverables in writing before you commit.
Who writes the legal content?
Our team writes it from your input and reliable sources, then an attorney at your firm reviews it for accuracy and compliance before it goes live.
How do you handle attorney advertising rules?
We avoid guarantees, misleading comparisons and unverified claims, add disclaimers where your state requires them and follow your firm's guidance on past results and testimonials.
Should we have a page for every case type?
For the case types you want more of, yes. Clients search for their specific situation, and a page for each one matches those searches much better.
What are AI SEO, AEO, GEO and LLMO?
AI SEO is the work of getting your firm found, understood and recommended by AI tools like ChatGPT, Google AI Overviews, Gemini and Perplexity. AEO (answer engine optimization) makes your pages give clear, direct answers. GEO (generative engine optimization) helps your content appear in AI-generated results. LLMO (large language model optimization) shapes how AI models describe your firm. All of it is included in your plan.
How do you measure results?
You get access to our custom reporting tool to watch rankings and campaign performance daily. We also track calls and consultation requests so you can see which pages bring in cases.
Client reviews
What our clients say
“Previously we had worked with some SEO companies who charged thousands of dollars but didn't deliver much. With Affordable SEO Plans the experience was entirely different since their prices were reasonable, the communication was excellent, and we began to see improvements in our Google rankings after a few months. I would strongly recommend them to any small business seeking affordable SEO services.”
Jacob R.
Home Remodeling Company
“I was doubtful regarding affordable SEO since I thought that cheaper prices meant lower quality. I'm pleased that I decided to give them a try! Our website has now begun to rank for a greater number of relevant keywords, our organic traffic has increased, and we are receiving enquiries from customers who found us through Google. It has been a good investment for our business.”
Robert M.
Ecommerce Business
“The thing I like best about Affordable SEO Plans is that they keep it simple: there's no confusing sales talk, no unnecessary services, just clear SEO work at a price which is reasonable. They have been responsive, transparent, and actually have been of genuine help in improving our online visibility. I wish that we had come across them earlier!”
Jessica M.
Med Spa & Wellness Clinic
Related services
Other ways we can help
Local SEO Services | AI SEO Services | All industries we serve
Find out where your firm is losing cases online
Send us your website and the cases you want more of. We will review your pages, Google Business Profile and AI visibility, then tell you exactly where we would start.