Criminal Defense SEO, AEO, GEO and LLMO
Criminal defense lawyer SEO that reaches people when they need you most
We help criminal defense attorneys show up when people facing charges search for help on Google, Google Maps and AI assistants like ChatGPT. Plans start at $799 per month with no setup fee and a written scope.
1000s
of keywords on page one
Since 2012
In business
3:1
Average ROI
Free · No obligation
Get a free criminal defense SEO quote
Tell us about your website and goals. We reply within 24 to 48 hours.
Criminal defense lawyer SEO is the work of getting a defense attorney found by people who have been arrested, charged or are under investigation, and by their families. It covers pages for each type of charge, local court information, a strong Google Business Profile, attorney experience presented within bar rules, and clear answers that AI tools like ChatGPT and Google AI Overviews can cite. That AI side is often called AI SEO, and it includes AEO, GEO and LLMO.
Why it matters
People facing charges search fast, often late at night
An arrest is frightening. People, or more often their family members, search right away for what happens next and who can help. Many of these searches happen at night or on weekends, and the firms that are visible and reachable get the calls.
They search by charge. Assault, drug possession, theft, domestic violence, white collar crimes and probation violations each have their own questions and their own searches. A page for each one matches what they are looking for.
Local knowledge matters a lot in criminal defense. Clients want someone who knows the local courts and prosecutors, so pages that show that local experience carry real weight.
Our view: people in crisis need clear information and a quick way to reach you. We write calm, specific pages for each charge and make it easy to call at any hour.
What is included
Criminal defense SEO built around charges and local courts
We start with the cases you want more of, whether that is DUI, drug charges, violent crimes, white collar defense or juvenile cases. Many clients pair this with local SEO services and AI SEO services.
Pages for each type of charge
Assault, drug crimes, theft, domestic violence, weapons, sex crimes, white collar and probation violations each get a page explaining the charge and process.
Local court and process content
We explain how cases move through your local courts, from arraignment to trial, in plain language.
Google Business Profile and availability
We tune your profile with accurate hours and after-hours contact options, and help you build a compliant review routine.
Experience within bar rules
Attorney background and case experience are presented accurately, with disclaimers where required and no promises about outcomes.
AI SEO for ChatGPT and AI Overviews
Our AI SEO work covers AEO, GEO and LLMO. Your main pages open with direct answers to urgent questions, so ChatGPT, Google AI Overviews and Perplexity can cite your firm.
Lead and revenue measurement
You get access to our custom reporting tool to monitor keyword rankings and campaign performance daily, plus tracking for calls and consultation requests.
Our approach
A process built for defense practices
First
Map charges and courts
We look at the charges you handle, the courts you appear in and local search demand.
Next
Fix the foundation
We fix technical issues, thin pages and profile gaps that keep you out of urgent local searches.
Then
Build charge and court depth
We write charge and process pages that you review for accuracy before they publish.
Ongoing
Measure and adjust
We track rankings, calls and consultations, then focus on the cases that matter most to your practice.
Case studies
SEO case studies: results from real client campaigns
See how our local and national SEO campaigns grew leads, keyword rankings and listings for a pressure washing company, a used car marketplace and a plumbing directory.
Local SEO
Pressure washing company: 3.3x more leads from local SEO
pressurewashingmedford.com
Our local SEO campaign took monthly leads from 8 to 26 and earned top 10 Google rankings for high-competition keywords like “pressure washing medford”.
Leads per month
8
→
26
3.3x
Google rankings
Top 10 for high-competition keywords like “pressure washing medford”
National SEO · SaaS
Used car marketplace: 13.8x more ranking keywords
shopusedcarsbyowner.com
A national SEO campaign for this SaaS marketplace grew organic keyword rankings from 260 to over 3,600 and total car listings from 2,300 to over 7,000.
Organic keyword rankings
260
→
3,600+
13.8x
Car listings
2,300
→
7,000+
3x
National SEO · Directory
Plumbing directory: 58x more ranking keywords
hireplumbersnearme.com
A national SEO campaign for this plumbing directory grew organic keyword rankings from 134 to over 7,800 and directory listings from 1,200 to over 18,800.
Organic keyword rankings
134
→
7,800+
58x
Directory listings
1,200
→
18,800+
15.7x
A practical perspective
What usually holds criminal defense websites back
We see the same preventable problems again and again:
- All charges grouped on a single criminal defense page.
- No information about local courts or how cases proceed.
- After-hours contact options missing or unclear.
- Results presented in ways that may conflict with bar rules.
- Content written to scare people.
Clear, calm, specific pages earn trust in a stressful moment. That is usually where defense firms see the biggest gains.
Criminal Defense Lawyer SEO FAQ
Questions defense attorneys ask before hiring us
Straight answers for criminal defense attorneys and firms. Have a question that is not here? Send us your website and we will answer it directly.
How much does SEO cost for a criminal defense lawyer?
Our plans start at $799 per month. The scope depends on your practice areas, number of offices and local competition. You see the plan and deliverables in writing before you commit.
Should we have a page for every charge?
For the charges you handle often, yes. People search for their specific charge, and a dedicated page answers those searches much better.
How important is the Google Business Profile?
Very. Many urgent searches are decided in the map results, so accurate hours, after-hours options and reviews make a real difference.
How do you handle sensitive topics?
We use calm, factual language, avoid promises about outcomes and follow your state bar rules. An attorney at your firm reviews content before it goes live.
What are AI SEO, AEO, GEO and LLMO?
AI SEO is the work of getting your firm found, understood and recommended by AI tools like ChatGPT, Google AI Overviews, Gemini and Perplexity. AEO (answer engine optimization) makes your pages give clear, direct answers. GEO (generative engine optimization) helps your content appear in AI-generated results. LLMO (large language model optimization) shapes how AI models describe your firm. All of it is included in your plan.
How do you measure results?
You get access to our custom reporting tool to watch rankings and campaign performance daily. We also track calls and consultation requests so you can see which pages bring in clients.
Client reviews
What our clients say
“Previously we had worked with some SEO companies who charged thousands of dollars but didn't deliver much. With Affordable SEO Plans the experience was entirely different since their prices were reasonable, the communication was excellent, and we began to see improvements in our Google rankings after a few months. I would strongly recommend them to any small business seeking affordable SEO services.”
Jacob R.
Home Remodeling Company
“I was doubtful regarding affordable SEO since I thought that cheaper prices meant lower quality. I'm pleased that I decided to give them a try! Our website has now begun to rank for a greater number of relevant keywords, our organic traffic has increased, and we are receiving enquiries from customers who found us through Google. It has been a good investment for our business.”
Robert M.
Ecommerce Business
“The thing I like best about Affordable SEO Plans is that they keep it simple: there's no confusing sales talk, no unnecessary services, just clear SEO work at a price which is reasonable. They have been responsive, transparent, and actually have been of genuine help in improving our online visibility. I wish that we had come across them earlier!”
Jessica M.
Med Spa & Wellness Clinic
Related services
Other ways we can help
Local SEO Services | AI SEO Services | All industries we serve
See how people facing charges find your firm
Send us your website and the cases you want more of. We will review your pages, Google Business Profile and AI visibility, then tell you exactly where we would start.