Contractor SEO, AEO, GEO and LLMO
Contractor SEO that fills your schedule with the projects you actually want
We help general contractors, remodelers and custom builders show up when homeowners search for their next project on Google, Google Maps and AI assistants like ChatGPT. Plans start at $799 per month with no setup fee and a written scope.
1000s
of keywords on page one
Since 2012
In business
3:1
Average ROI
Free · No obligation
Get a free contractor SEO quote
Tell us about your website and goals. We reply within 24 to 48 hours.
Contractor SEO is the work of getting a construction or remodeling company found by homeowners and property managers who are ready to hire. It covers a page for every service you offer, project galleries that prove your work, a well-kept Google Business Profile, steady reviews, and clear answers that AI tools like ChatGPT and Google AI Overviews can cite. That AI side is often called AI SEO, and it includes AEO, GEO and LLMO.
Why it matters
Homeowners research for weeks before they call a contractor
A kitchen remodel or home addition is one of the biggest purchases a family makes. Before they call anyone, they search for ideas, costs, timelines and local companies, often over several weeks. The contractors who show up during that research are the ones who get invited to bid.
Most of that research happens on phones, in the map results and, more and more, inside AI answers. If your website has one thin services page and a handful of photos, you are invisible for the specific projects people are planning.
Referrals still matter, but even referred homeowners look you up. Strong project pages, recent reviews and a clear service area turn that quick check into a phone call instead of a second opinion.
Our view: your best marketing is the work you have already finished. We build pages that show it off project by project, so search engines and homeowners can both see exactly what you do well.
What is included
Contractor SEO built around the projects you want more of
We start with the jobs that make you the most money, whether that is full kitchen remodels, home additions or light commercial build-outs. For map visibility, see our local SEO services. For AI answers, see AI SEO services.
Service pages for each project type
Kitchens, bathrooms, basements, additions, decks and whole-home remodels each get a page that explains the process, the timeline and what drives cost.
Project galleries that rank
Before and after photos are organized by project type and neighborhood, with short write-ups that help search engines understand the work.
Google Business Profile and service area
We set the right categories, list your services, post finished projects and make sure your service area matches where you actually want to work.
Reviews and reputation
We help you build a simple routine for asking happy clients for reviews, and we show those reviews where homeowners make decisions.
AI SEO for ChatGPT and AI Overviews
Our AI SEO work covers AEO, GEO and LLMO. Your main pages open with direct answers about process, permits and timelines, so ChatGPT, Google AI Overviews and Perplexity can understand and cite your company.
Lead and revenue measurement
You get access to our custom reporting tool to monitor keyword rankings and campaign performance daily, plus tracking for calls and estimate requests.
Our approach
A process that puts your best work in front of the right homeowners
First
Pick the projects that pay
We look at your margins, crew capacity and service area, then match the most profitable project types to real search demand.
Next
Fix the foundation
We clean up technical problems, profile gaps and thin pages so your site can compete in your area.
Then
Build out projects and services
We add service pages, project write-ups and answers to the questions homeowners ask before they hire.
Ongoing
Measure and adjust
We track rankings, calls and estimate requests, then put more effort behind the pages that bring in good jobs.
Case studies
SEO case studies: results from real client campaigns
See how our local and national SEO campaigns grew leads, keyword rankings and listings for a pressure washing company, a used car marketplace and a plumbing directory.
Local SEO
Pressure washing company: 3.3x more leads from local SEO
pressurewashingmedford.com
Our local SEO campaign took monthly leads from 8 to 26 and earned top 10 Google rankings for high-competition keywords like “pressure washing medford”.
Leads per month
8
→
26
3.3x
Google rankings
Top 10 for high-competition keywords like “pressure washing medford”
National SEO · SaaS
Used car marketplace: 13.8x more ranking keywords
shopusedcarsbyowner.com
A national SEO campaign for this SaaS marketplace grew organic keyword rankings from 260 to over 3,600 and total car listings from 2,300 to over 7,000.
Organic keyword rankings
260
→
3,600+
13.8x
Car listings
2,300
→
7,000+
3x
National SEO · Directory
Plumbing directory: 58x more ranking keywords
hireplumbersnearme.com
A national SEO campaign for this plumbing directory grew organic keyword rankings from 134 to over 7,800 and directory listings from 1,200 to over 18,800.
Organic keyword rankings
134
→
7,800+
58x
Directory listings
1,200
→
18,800+
15.7x
A practical perspective
What usually holds contractor websites back
We see the same preventable problems again and again:
- One "Services" page that lists everything in a single paragraph.
- Great project photos buried in a gallery with no context or descriptions.
- A service area that is vague or does not match the Google Business Profile.
- Few recent reviews, or reviews that never appear on the website.
- No answers to cost, timeline and permit questions homeowners search for.
You can fix all of this on your current website. A clear page for each project type and a gallery that tells the story of your work usually do more than any amount of generic blogging.
Contractor SEO FAQ
Questions contractors ask before hiring us
Straight answers for general contractors, remodelers and builders. Have a question that is not here? Send us your website and we will answer it directly.
How much does SEO cost for a contractor?
Our plans start at $799 per month. The right scope depends on how many services you offer, how large your service area is and how competitive your market is. You see the plan and deliverables in writing before you commit.
Can SEO help us get bigger projects instead of small repairs?
Yes. We build pages around the project types you want more of and make sure they answer the questions those homeowners ask. Small repair searches get less attention unless you want that work.
How long does contractor SEO take to work?
Profile and on-page fixes can help within a few months. Competitive project terms in larger markets usually take longer. We show progress in your reporting from the first month.
Do project photos really help with SEO?
They do when they are organized and described. A page about a finished basement in a specific town, with photos and a short write-up, gives search engines and homeowners far more to work with than an unlabeled gallery.
What are AI SEO, AEO, GEO and LLMO?
AI SEO is the work of getting your company found, understood and recommended by AI tools like ChatGPT, Google AI Overviews, Gemini and Perplexity. AEO (answer engine optimization) makes your pages give clear, direct answers. GEO (generative engine optimization) helps your content appear in AI-generated results. LLMO (large language model optimization) shapes how AI models describe your company. All of it is included in your plan.
How do you measure results?
You get access to our custom reporting tool to watch rankings and campaign performance daily. We also track calls and estimate requests, so you can see which pages bring in work.
Client reviews
What our clients say
“Previously we had worked with some SEO companies who charged thousands of dollars but didn't deliver much. With Affordable SEO Plans the experience was entirely different since their prices were reasonable, the communication was excellent, and we began to see improvements in our Google rankings after a few months. I would strongly recommend them to any small business seeking affordable SEO services.”
Jacob R.
Home Remodeling Company
“I was doubtful regarding affordable SEO since I thought that cheaper prices meant lower quality. I'm pleased that I decided to give them a try! Our website has now begun to rank for a greater number of relevant keywords, our organic traffic has increased, and we are receiving enquiries from customers who found us through Google. It has been a good investment for our business.”
Robert M.
Ecommerce Business
“The thing I like best about Affordable SEO Plans is that they keep it simple: there's no confusing sales talk, no unnecessary services, just clear SEO work at a price which is reasonable. They have been responsive, transparent, and actually have been of genuine help in improving our online visibility. I wish that we had come across them earlier!”
Jessica M.
Med Spa & Wellness Clinic
Related services
Other ways we can help
Local SEO Services | AI SEO Services | All industries we serve
Find out which projects you are missing online
Send us your website and the projects you want more of. We will review your pages, Google Business Profile and AI visibility, then tell you exactly where we would start.