Estate Planning SEO, AEO, GEO and LLMO
Estate planning lawyer SEO that reaches families before they need you urgently
We help estate planning, trust and probate attorneys show up when people search for planning help on Google, Google Maps and AI assistants like ChatGPT. Plans start at $799 per month with no setup fee and a written scope.
1000s
of keywords on page one
Since 2012
In business
3:1
Average ROI
Free · No obligation
Get a free estate planning SEO quote
Tell us about your website and goals. We reply within 24 to 48 hours.
Estate planning lawyer SEO is the work of getting an estate planning attorney found by people who want to protect their family and assets, and by families handling a loved one's estate. It covers pages for wills, trusts, powers of attorney, probate, trust administration and elder law topics, local and state-specific information, a strong Google Business Profile, and clear answers that AI tools like ChatGPT and Google AI Overviews can cite. That AI side is often called AI SEO, and it includes AEO, GEO and LLMO.
Why it matters
Estate planning clients research carefully and compare their options
Most people put off estate planning until something prompts them, like a new child, a diagnosis, a home purchase or the death of a parent. When they start, they have lots of basic questions, such as the difference between a will and a trust.
They also want to understand cost. Many estate planning firms offer flat-fee packages, and people search for what a will or trust typically costs before calling anyone.
Probate is a different, more urgent search. Families dealing with a loved one's estate need someone to guide them through the court process, and they look for a local attorney who explains it clearly.
Our view: estate planning clients want to understand their options before they commit. Clear explanations of documents, costs and process build the trust that turns readers into clients.
What is included
Estate planning SEO built around documents, families and probate
We start with the work you want more of, whether that is flat-fee planning packages, complex trusts, probate or elder law. Most plans also draw on our local SEO and AI SEO work.
Pages for each planning tool
Wills, revocable and irrevocable trusts, powers of attorney, healthcare directives and special needs trusts each get a page explaining what they do.
Probate and trust administration
Clear pages explain how probate works in your state, how long it usually takes and how you help executors and trustees.
Packages, pricing and process
If you offer flat-fee packages, we explain what is included and how the planning process works from first meeting to signing.
Google Business Profile and reviews
We tune your profile and help you build a compliant routine for earning reviews from satisfied clients.
AI SEO for ChatGPT and AI Overviews
Our AI SEO work covers AEO, GEO and LLMO. Your main pages open with direct answers to common planning questions, so ChatGPT, Google AI Overviews and Perplexity can cite your firm.
Lead and revenue measurement
You get access to our custom reporting tool to monitor keyword rankings and campaign performance daily, plus tracking for calls and consultation requests.
Our approach
A process built for planning practices
First
Review your services and clients
We look at the planning work and clients you want more of, then match them to local search demand.
Next
Fix the foundation
We fix technical issues, thin pages and profile gaps that keep you out of local results.
Then
Build planning depth
We write document, probate and process pages that you review for accuracy before they publish.
Ongoing
Measure and adjust
We track rankings, calls and consultations, then focus on the services that bring in clients.
Case studies
SEO case studies: results from real client campaigns
See how our local and national SEO campaigns grew leads, keyword rankings and listings for a pressure washing company, a used car marketplace and a plumbing directory.
Local SEO
Pressure washing company: 3.3x more leads from local SEO
pressurewashingmedford.com
Our local SEO campaign took monthly leads from 8 to 26 and earned top 10 Google rankings for high-competition keywords like “pressure washing medford”.
Leads per month
8
→
26
3.3x
Google rankings
Top 10 for high-competition keywords like “pressure washing medford”
National SEO · SaaS
Used car marketplace: 13.8x more ranking keywords
shopusedcarsbyowner.com
A national SEO campaign for this SaaS marketplace grew organic keyword rankings from 260 to over 3,600 and total car listings from 2,300 to over 7,000.
Organic keyword rankings
260
→
3,600+
13.8x
Car listings
2,300
→
7,000+
3x
National SEO · Directory
Plumbing directory: 58x more ranking keywords
hireplumbersnearme.com
A national SEO campaign for this plumbing directory grew organic keyword rankings from 134 to over 7,800 and directory listings from 1,200 to over 18,800.
Organic keyword rankings
134
→
7,800+
58x
Directory listings
1,200
→
18,800+
15.7x
A practical perspective
What usually holds estate planning websites back
We see the same preventable problems again and again:
- Wills, trusts and probate grouped on one page.
- No explanation of the difference between a will and a trust.
- Flat-fee packages not described or priced.
- Probate information that is not specific to your state.
- Few reviews or client stories on the site.
Clear, educational pages about each document and process are usually what bring in new clients.
Estate Planning Lawyer SEO FAQ
Questions estate planning lawyers ask before hiring us
Straight answers for estate planning, trust and probate attorneys. Have a question that is not here? Send us your website and we will answer it directly.
How much does SEO cost for an estate planning firm?
Our plans start at $799 per month. The scope depends on your services, number of offices and local competition. You see the plan and deliverables in writing before you commit.
Should we publish our flat-fee pricing?
Many firms do, and it often helps. People search for the cost of a will or trust early, and clear pricing can set you apart.
Do probate and planning need separate pages?
Yes. They serve different people at different moments, and their searches are very different.
Can SEO help us reach clients for elder law or special needs planning?
Yes. Dedicated pages for those topics help you show up for families with those specific needs.
What are AI SEO, AEO, GEO and LLMO?
AI SEO is the work of getting your firm found, understood and recommended by AI tools like ChatGPT, Google AI Overviews, Gemini and Perplexity. AEO (answer engine optimization) makes your pages give clear, direct answers. GEO (generative engine optimization) helps your content appear in AI-generated results. LLMO (large language model optimization) shapes how AI models describe your firm. All of it is included in your plan.
How do you measure results?
You get access to our custom reporting tool to watch rankings and campaign performance daily. We also track calls and consultation requests so you can see which pages bring in clients.
Client reviews
What our clients say
“Previously we had worked with some SEO companies who charged thousands of dollars but didn't deliver much. With Affordable SEO Plans the experience was entirely different since their prices were reasonable, the communication was excellent, and we began to see improvements in our Google rankings after a few months. I would strongly recommend them to any small business seeking affordable SEO services.”
Jacob R.
Home Remodeling Company
“I was doubtful regarding affordable SEO since I thought that cheaper prices meant lower quality. I'm pleased that I decided to give them a try! Our website has now begun to rank for a greater number of relevant keywords, our organic traffic has increased, and we are receiving enquiries from customers who found us through Google. It has been a good investment for our business.”
Robert M.
Ecommerce Business
“The thing I like best about Affordable SEO Plans is that they keep it simple: there's no confusing sales talk, no unnecessary services, just clear SEO work at a price which is reasonable. They have been responsive, transparent, and actually have been of genuine help in improving our online visibility. I wish that we had come across them earlier!”
Jessica M.
Med Spa & Wellness Clinic
Related services
Other ways we can help
Local SEO Services | AI SEO Services | All industries we serve
See how planning clients find your firm
Send us your website and the work you want more of. We will review your pages, Google Business Profile and AI visibility, then tell you exactly where we would start.